Cantina la Morciola - Privacy

Welcome to our website (""). Please read our Privacy Policy, which applies each time you visit the website and decides to browse the website and use its services, regardless of the purchase of products. Please also read the Terms and Conditions of Use of, because they contain important indications about privacy and the security systems used by the website.

Informative art. 13 D. Decree 196/2003 - integration of notices on the site

Data controller

The owner of the treatment of the data collected through this site is Morciola The agricultural cooperative, headquartered in Italy, La Morciola | Cantina Sociale Via Dei Colli Pesaresi National 135D, 61022 Colbordolo Pesaro and Urbino - Italy - Tel: 0721.497309 | Fax: 0721.499325 | PI: 00191230416 (hereinafter: "La Morciola"): it independently establishes the purposes and methods of data processing and the security procedures to be applied to ensure the confidentiality, integrity and availability of data.

Optional or compulsory communication of data

The contribution to La Morciola of your personal information when requested in several occasions collection may be necessary to achieve the purposes set, or optional. The obligatory or optional nature of the provision is specified from time to time - with reference to the specific data requested - at the single data collection, putting a specific character (*) to the information mandatory.
Any refusal to notify La Morciola certain information marked as mandatory makes it impossible to achieve the main purpose of the specific data collection: such a refusal might, for example, make it impossible for La Morciola to perform the contract of purchase of or provide the other services available on

The contribution to La Morciola additional data, other than those marked as essential is optional and has no effect in order to achieve the main purpose of the collection (for example, as appropriate, the use of the website and its services or the purchase of products and selections of wine).

Your rights

You are entitled to obtain from La Morciola confirmation of treatment or not personal data concerning you, even if not yet recorded, and their communication in intelligible form. You are also entitled to obtain from La Morciola information about the origin of your personal data, the purposes and methods of processing of your personal data, the logic applied in case of treatment with electronic instruments, the identification the owner and managers of the treatment and the names of subjects or categories of subjects to whom the personal data may be communicated or who can learn about them as, for example, the data controllers. All this information is included in this Privacy Policy.

You also have the right to obtain from La Morciola:

a) updating, rectification, integration of your personal data;
b) the cancellation, transformation into anonymous form or blocking of your personal data processed unlawfully, including data whose retention is unnecessary for the purposes for which the data were collected or subsequently processed;
c) certification that the operations in letters a) and b) have been notified, as also related to their contents, to those to whom the data were communicated or disseminated, unless this requirement proves impossible or involves a manifestly disproportionate to the protected right.

You have, however, the right to totally or in part:
a) for legitimate reasons, the processing of your personal data, even if pertinent to the purpose of collection;
b) the processing of personal data about you for the purpose of sending advertising materials or direct marketing or for carrying out market research or commercial communication. You may freely and at any time exercise your rights, by sending a written request to La Morciola - the postal address or the email address - to which we will reply promptly. To ensure that your personal information will always be accurate, current, relevant and complete, please advise us - at - of any changes. -

- Article 130, paragraph 4, d. Decree 196/2003
You point out that the legislation on the protection of personal data permits La Morciola - without the need to obtain your consent - to use your data for direct sales of products similar to those you have already purchased, unless you refuse to such use of the e-mail released.

- Provision of 19 June 2008 on simplification of requirements for processing for administrative and accounting
You also point out that the Privacy Authority's provision permits La Morciola can use your postal address for sending you - with administrative and accounting documents - adverts about products similar to those you have already purchased, unless you refuse such use of the postal address.

All of the above are the minimum information that La Morciola is obliged to provide: for any further information about the processing of your personal data by La Morciola, please read this entire Privacy Policy.

Our privacy policy in a nutshell

The principles upon which our privacy policy are as follows:

1. process the data only for the purposes and in the manner illustrated in the notice submitted at the time of their collection;
2. use the data for other purposes than those for which they have been specifically granted only where the user's express consent;
3. make data available to third parties only for purposes necessary for the provision of the requested service and as part of a nomination to the controller; does not report data, assign or transfer them to third parties for their treatment of the latter without users I have been informed and have granted their consent;
4. respond to requests for cancellation, modification, integration of data, opposition to data processing for the purpose of sending commercial information and advertising;
5. ensure proper and lawful management of data, protecting users' privacy, security and implementing appropriate measures to protect the confidentiality, integrity and availability of data provided.

How and why we process your personal data

The processing operations on personal data shall be carried out primarily by means of electronic and computer systems from La Morciola and other parties who, selected with care for reliability and competence, conduct operations that are instrumental to the purposes strictly related to the website, its services and to purchase products via the website (see below, 'Parties who may process your personal data ").
The specific purposes for which the data are processed are summarized from time to time, in compliance with art. 13, d. Decree 196/2003, which is presented to the user when it releases personal data.
In general, the data are processed to provide the following services available to our website:

1. Join the site, to enjoy the services;
2. adherence to additional specific services, such as ns. La Morciola Club, our newsletter Morciola and other similar information about our activities, creating your wishlist La Morciola and sharing its content, inviting your friends to join the world La Morciola, making yourself known to other users sending us your photo and your comments;
3. choice of wine selections and products, fulfilling orders and related activities;
4. handling of your requests: technical, commercial, on the progress of your orders and requests for information in a broad sense;
5. Making contact with the managers of our services (Press Office, Business Development, Web Marketing, Purchasing, Customer Service);

In processing data that can directly or indirectly identify you personally, we try to respect the principle of strict necessity.
For this reason we set up the site in such a way that the use of your personal information is kept to a minimum and therefore it is not processed your data when the purpose of the specific activity can be achieved through the use of anonymous data ( such as, for example, in market research intended to improve services) or through other means that allow identification of the individual only when necessary or at the request of the authorities and police forces (such as, for example, for data on traffic and the time you spend on the website or your IP address).

In some cases, as indicated in the notice, your data will be - subject to your prior consent - to processing to create a user profile based on your preferences and your purchases. This aims to provide you with information targeted to your needs and interests. Except in the case provided 'art. 130, paragraph 4, d. Decree 196/2003 (in which the holder may use the information to send e-mails about products and services similar to those you have already purchased, unless you refuse such use), La Morciola may use your data to send you advertising about its products and services, only with your consent.

Your information will be disclosed to third parties only with your express consent, except where disclosure is required by law or is necessary for the purposes prescribed by law for which the person is not required to consent, in which case , the data can be made available to third parties who will independently and solely for the above purposes (for example, in the case of a request made by the police or by the courts or other relevant bodies or to perform obligations under the contract with you concluded, as is the case of communication to Banca Sella SpA for payment of goods purchased).

Some services provided by our site also include the dissemination of your personal data to other registered users: the case of La Morciola Community, La Morciola Cards of La Morciola Club, adherence to your wishlist or service of The Friends Morciola

Any other type of treatment different from that specific purpose for which you provided your personal information will be highlighted in this form and will be prosecuted by La Morciola only after obtaining your consent (which happens, for example, when a customer profile based preferences and buying habits).

There are, however, treatments for which the law provides for the exclusion of consent: for example, we inform you that La Morciola can process your personal data without your consent when this is necessary to fulfill a legal obligation or when is necessary to fulfill its contractual obligations to you (as if you have purchased products or have requested specific services through our site).

Please note, finally, that your personal information will not be transferred abroad to countries other than EU countries, which do not provide a sufficient level of privacy protection. Should this be necessary to provide the services or to enter into a contract with La Morciola for the purchase of products, we ensure that the transfer of your personal data to countries that do not belong to the European Union and which do not ensure an adequate level protection will be executed only after the conclusion of La Morciola and said subjects of specific contracts in accordance with law and regulations.

It may happen that La Morciola it has to process personal data of third parties communicated directly by its users to La Morciola, for example in the case where the user has purchased a product to be sent to a friend or when the subject that corresponds to the price the purchase of the product is different from the person to whom it is intended, or when a user wishes to inform a friend about a service or offer for sale of a particular product.

On these occasions, La Morciola will make sure to deliver the information required by third party. 13, d. Decree 196/2003 when in its memory your data, but it remains at your expense any burden of obtaining the consent of the person to whom the information relates before communicating to La Morciola and to inform about this Privacy Policy, because you will be the one and only responsible for the communication of information and data to third parties, without needing their consent or their possible misuse or illegal.
Please note that the consent of these persons is not required when data is communicated to La Morciola for the conclusion of the contract, with La Morciola in favor of the third.

La Morciola reserves the right to delete the account and all related data if illicit contents is discovered, damaging to La Morciola and / or its products or any third party, or otherwise offensive, or that promotes illegal activities or defamatory , pornographic, inciting violence, or promote discrimination based on race, sex, religion and sexual orientation.

Parties who may process your personal data

La Morciola decided to make use of third parties for the processing of your personal data, for certain activities. The third parties that perform these operations have been carefully selected and are of experience, capacity and reliability and offer sufficient guarantees of compliance with the applicable rules on treatment, including aspects of data security.

These companies have been appointed "controllers" and carry out their activities in accordance with the instructions given by La Morciola and under its control. Periodically verify that they have fulfilled their tasks and that they continue to offer sufficient guarantees of compliance with the provisions on the protection of personal data.

Your data is then processed by our employees assigned to specific services; categories of employees involved in these activities depend on the purposes for which the data was communicated and are always specified in that we present at the time of the release of your personal data.


Our site uses automatic data collection does not directly by the user, such as cookies. A cookie is a device that is transmitted to the hard disk; it does not contain any comprehensible information but associates the user with the personal information registered on the site. Cookies are stored on our server and no one can access the information on it.

The only Morciola processes the information collected through cookies, only in anonymous and aggregate form to improve our services and the site in relation to the specific needs and preferences of its users.
We have prepared cookies, for example, with regard to the functions of browsing the catalog, purchasing products online and the provision of services La Morciola.
The Internet browser allows the deletion of cookies after each session. Your Internet browser contains instructions on how to operate the cancellation procedure. Please access.

The acceptance of automatic data collection and the use of cookies are necessary for use of the site and its services, including the purchase of products. If you have activated cookie cancellation, La Morciola can not guarantee the full display of some web pages or the provision of certain services, such as storage and display on the web pages, for your part, products you have selected during the process of online buying.


We take appropriate security measures in order to minimize the risks of destruction or loss - even if accidental - of data, unauthorized access or treatment that is not in accordance with the purposes of collection set out in our Privacy Policy.

However La Morciola can not guarantee its users that the measures taken for the security of the site and the transmission of data and information on the site, limit or exclude any risk of unauthorized access or loss of data by devices relevance of ' user: please make sure your computer is equipped with appropriate software for the protection of network transmission of data, both incoming and outgoing (such as updated antivirus systems) and that your Internet service provider has taken appropriate measures to the security of the transmission of data over a network (such as firewalls and spam filters).

Links to other websites

Our website may contain links to other web sites that may not have any connection with us. La Morciola operations does not control or monitor such websites and their content. La Morciola can not be held responsible for the content of such sites and the rules adopted by them, even with regard to your privacy and the processing of your personal data during your navigation operations. So please be careful when you access these sites through links provided on our website and read their terms of use and privacy policy. Our Privacy Policy does not apply to third-party websites. Our site provides links to these sites exclusively to help you in your research and navigation and to allow links to other sites on the Internet. Such links do not imply any recommendation or La Morciola for access and browsing these sites, nor any guarantee as to their content, services or goods provided by them and sold to Internet users.


If you wish to receive more information on how La Morciola processes your personal data, please write an e-mail to
To know your rights and be up to date on the legislation on the protection of individuals with regard to the processing of personal data, please visit the website of the Guarantor for the protection of personal data at /.

Applicable Law

This Privacy Policy is governed by Italian law and in particular the Code regarding the protection of personal data (Legislative Decree 30 June 2003 no. 196) which governs the processing of personal data - also held overseas - carried out by anyone who is domiciled or based in Italy.
The Code guarantees that the processing of personal data is processed in respect of the rights and fundamental freedoms and dignity, with particular reference to confidentiality, personal identity and the right to protection of personal data.

The Cooperative Morciola

La Morciola work via the Internet, in countries other than Italy - also located outside the territory of the European Union.
Your data will not be disclosed to these companies without your consent or without the existence of equivalent requirements.
These companies take - in the provision of services to its users and the sale of products on the site - their privacy policies, which are, in any case, in accordance with this Privacy Policy.
Remind you, however, that Italian law applies in any case of processing of personal data carried out by anyone who uses, for the treatment, instruments located in Italian territory, even other than electronic (unless they are used only for purposes of transit through the territory European Union), regardless of whether it is established in the territory of another country, even outside the European Union.
Where Group companies Cantina La Morciola they are to treat your data, designate Cantina La Morciola as its representative in the Italian territory, for the purposes of Italian law on the processing of personal data.

Changes and updates to the Privacy Policy of Cantina La Morciola

La Morciola may amend or simply update all or part of the Privacy Policy of the site, also in consideration of the amendment of laws and regulations that govern this matter and protect your rights. Changes and updates to the Privacy Policy will be communicated to the users on the Home Page as soon adopted and will be binding once posted on the website. We therefore invite you to visit this section often to read the most recent and updated Privacy Policy.